Woof justice? Meet the pooches with their very own amazing technicolour dreamcoats
Their appetites for new fashions and trends continues unabated.
But the Chinese may have taken the West's love of pets just a step too far.
Recent figures show money spent on pets across the nation has seen nearly a 500 per cent increase between 1999 and 2008 - but, arguably, at the cost of their pets' dignity.
Walk on the wild side: A woman walks her coloured dogs in Wuhan, Hubei province
As these pictures from Wuhan in central China's Hubei province show, pet owners are taking their beloved dogs to grooming parlours where the poor creatures are not just given a shampoo and cut - but a full-on, multi-coloured fur job.
So the animals don't just emerge polished and primped but transformed with coats in hues of hot pink, mustard, emerald green and Prussian blue.
The pictures have come in the same week as China drafted its first law on animal protection.
Puppy love: Owners hold their beloved pooches after they are finished in the grooming parlour
Dog's dinner: The poodle's ears are wrapped in foil after the dye is applied to its fur
Under the proposed law, anyone guilty of animal cruelty can be fined up to 6,000 yuan ($877) and spend two weeks in prison.
The proposal will be submitted to China's State Council by the end of the year.
As part of strict measures to manage and control the animal population in the country, the draft law makes it compulsory for data chips to be implanted in pets to track down their owners in case the animals are found abandoned.
But in the case of these crazily-coloured creatures, it's unlikely they will be abandoned - the animals will have probably run out the front door of their owners' homes and headed for the hills!
Going green: A dog is held up by its owner as the parlour staff member applies green and yellow dye
An unlikely tail: As well as being dyed, the dogs are also given strange hair cuts
Technicolour dog coat: A poodle is clipped to perfection after its dye job
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